COMPANY VALUES
AED Leader Values
We’ve come a long way since our beginnings, yet we continue to be guided by the same mission and values.

COMPANY VALUES
OUR CORE VALUES
With the right training and equipment, every single person is capable of rapid, effective, and extraordinary action in an emergency situation.
01
The potential of saving a single life more than justifies the cost and effort necessary to properly prepare for an emergency.
02
We will always put the needs of the client first. We will make this a conscious choice, recognizing that the best solution for the client may not always be the most profitable.
03
Our relationships, both with our customers and with each other, are for the life of our business. Every decision will be made with this in mind.
04
We will constantly re-analyze our program, teaching methods, and products – creating innovative solutions to address new challenges. The changing needs of our customers, advancing technology, and shifting markets make this critical.
05
Honesty, integrity and respect for life form the foundation of our business.
06
If we aren’t growing, if we aren’t fulfilled from our work, if we’re not having fun, then we’re doing something wrong.
07